“Our goal was to bring the true U.S. Target experience to Canada, which included bringing the brands and products our guests [customers], who have cross-border shopped, know and love – and we have,” Tony Fisher, president of Target Canada, said in an e-mail this week.Well, no, Tony, you haven't -- not unless the experience of U.S. consumers is empty shelves and no product variety.
Our local Zellers closed last Christmas and Target opened in the spring. I have been there three times, and each time I found empty shelves, no variety, and few of the well-designed products I had been seeing in the ads -- the Nate Berkus "section" was a tiny display with just two or three items. Though the location is a convenient one for me and I drive by it all the time, I haven't bothered going in since last fall -- fool me twice and all that. I now assume they likely won't have anything I am looking for, nor will I find anything interesting or unexpected.
Its really too bad. I never thought I would miss Zellers!