The State of the Union is tomorrow and we do NOT plan to watch even a single moment.
In fact, I am mostly "politicked-out" for now. So I thought tonight it would be interesting to sample a wider range of interesting stuff.
Just as Cory Doctorow invented "enshittification" to describe the inevitable decline of social media, so
Ryan Broderick has invented "pre-deplatformed" to describe the new generation's intention to reject social media restrictions of artistic guerilla creativity.
At
Garbage Day, Broderick writes
The only taboo left is copyright infringement The Future Of Media Is Pre-Deplatformed
....if everything is just attention now, and attention is completely commodified by algorithmic tech platforms, how can you push back against that? Well, I am slowly coming around to a theory on the new cool: You have to essentially pre-deplatform yourself.
Culture right now is determined not by human teams of editors and producers picking and choosing what youth culture gets the spotlight, but, instead, by the unthinking algorithms that power YouTube and TikTok. Which means the only things that have the level of scarcity and danger required to be seen as cool by young people will, slowly, but surely, be whatever is unacceptable on those platforms.
... But politics, left or right, is actually not actually the most subversive thing you can do right now. It’s copyright infringement.
In 2022, filmmaker Vera Drew created a movie called The People’s Joker, which turned the story of The Joker from Batman into a trans allegory. Drew received a cease and desist from Warner Bros. and held guerilla screenings of the film until the rights were worked out. And this trend, of filmmakers using the corpse of the theater system to bypass the world of algorithms, has only continued. The 2022 film Hundreds Of Beavers had a similar renegade quality to how it was screened. Hell, even Taylor Swift was savvy enough to screen the Eras Tour concert in theaters directly through AMC. And you could argue that’s what YouTuber Mark “Markiplier” Fischbach just did with Iron Lung, which bypassed the studio system entirely and caused such a stir in Hollywood its massive ticket sales were removed from box office charts.
In fact, just this week, filmmaker Matt Johnson released Nirvanna The Band The Show The Movie. It had the biggest opening ever for a live-action Canadian film and not only is the film itself a massive copyright rats nest, but the web series it’s based on is completely illegal to watch on streaming platforms currently. Johnson, at a screening I attended last week, said he was excited to find out if they were going to get sued once the film debuted this week. (They haven’t yet, it seems.)
... The culture that feels the most dangerous, and, thus, exciting to young people, will be what you can’t see online. And the most dangerous thing for platforms is not racist garbage. It’s unmonetizeable content. The “metric” that will matter most going forward will not be the numbers at the bottom of a post or video, but the human beings in a room that left their house to experience something. Which, of course, will be filmed and put back online. You can’t escape the matrix entirely.
Broderick follows up with a related piece this week
An endless feed of celebrities eating chicken wings.
Both articles are worth reading.